By Tag Clar Editorial
Loewe, a familiar name in the luxury television industry, is now set to revolutionize the automotive world with the launch of a new subsidiary called Loewe Systems. The company aims to create a new experience for its customers by focusing on producing audio and visual systems for luxury cars, refrigerators, and even yachts.
Why has Loewe entered this market?
Aslan Khabliev, the owner and CEO of Loewe, has stated that the importance of image and sound in cars is increasing. He says: "Every car is equipped with several displays, and we want to play the biggest role in enhancing the visual and auditory experience of these vehicles." The company is getting closer to this goal by acquiring the French company Cabasse, known for producing professional speakers.
It seems that Loewe Systems intends to offer integrated audio-visual systems, focusing on design and engineering rather than producing separate components. Alexander Meisen, the manager of Loewe Systems, emphasizes that success in this industry today depends on the ability to provide a complete solution.
Given the economic conditions and changes in the automotive industry, Loewe's move appears to be timely. Khabliev, who recently rescued the company from bankruptcy, is highly optimistic about the success of this project and aims to achieve greater success by attracting European customers in the luxury car market.
