By Tag Clar Editorial
In the competitive world of food delivery, Wolt, as a well-known name in Germany, is planning to expand its operations. The CEO of the company, Marianne Vikula, in a candid interview, pointed out the challenges of this market and stated that their biggest competitor is actually the "refrigerator."
Why is the refrigerator the main competitor?
Vikula explains that with the increase in food choices at home and changing consumer habits, the refrigerator has emerged as a serious competitor to food delivery services. She believes that many people prefer to use the food available in their refrigerators instead of ordering food.
However, Wolt will not easily give up. The company is looking for innovative solutions to attract customers. One of these solutions is the use of robots for delivering food, medicines, and other purchased items. This new technology could soon become a reality and help change the way goods are delivered.
Given these developments, it seems that Wolt is striving to stay ahead of its competitors and continue its growth and development in the German market, which is considered one of the toughest in Europe.
